At NŪDL you’ll find a distinctive dose of an indo-chinese vibe, famed for their noodles, rice and of course, their renowned Yakitori grill.

Our job was simple: create a new brand, developing in line with the business strategy.

The new strategic proposition and direct messaging underlined the authentic approach to indo-chinese food and culture.

The design execution spanned all platforms, from social to in store, advertising to experiential, creating a refreshing and authentic visual experience to compliment the new brand.