Assam Aroma aims to transform the small action of using fragrances into a comforting and sacred daily ritual, using uniquely sourced Agarwood. Assam Aroma offer people a chance to create their own rituals in everyday life. Layers upon layers of a unique backstory of Assam Aroma hint at the culturally rich heritage and driven passion of the founders.

One of the main ingredients – Agarwood is directly sourced from Assam – bordering Bangladesh and India. The cultural heritage of Assam, from the language (Sylheti Nagri) to the creative arts was used for inspiration for this unique brand.